Toyota | Earth Cross I
If you’ve never heard of Alyssa Carson, she is an astrobiologist and aspiring astronaut aiming to be the first woman on Mars.
So she’s really that down to Mars girl.
Toyota helped bring a new exploration story to life through its support of “Driven to Explore,” a feature documentary following Alyssa on a 10-day, 3,000-mile journey across the United States. Timed to NASA’s Artemis II mission, the first crewed lunar mission in more than 50 years, the project captures a parallel mission on Earth highlighting the people and perspectives shaping the future of space exploration. “Driven to Explore” is expected to be completed by Spring 2027.
Youtube Recap Short
Stargazing IG Reel
Trip Recap IG Reel
Services
Director / DP
Editing
Photography
Creative Ideation + Execution
Directed, Shot, Edited by Luke Lace
Produced by Stephen Estrada, Camden Marco
Agency: Saatchi & Saatchi
CD: Annie Elliot
Art Director: Denzell Newsome
Copywriter: Jenna Peck
Photography
Spec Development
Alyssa Carson is a real down to Mars girl.
Are you?
Real down to Mars girls take a Toyota
& go Coast to Coast, Desert to Beach,
Planet to Planet.
Are you down?
